Shopping, shopping, shopping, and shopping. Shopping for goods is endless lets all accept the fact every time we shop we tend to look for a good bargain. Even people with so much money still ask for excellent discounts. What about you? Did you knew that some retails classified customers/shoppers into 5 types? Lets take a look and you’ll never know this will help you in acting like one of them.
5 Types of Customers:
- Loyal Customers: They represent no more than 20 percent of our customer base, but make up more than 50 percent of our sales.
- Discount Customers: They shop our stores frequently, but make their decisions based on the size of our markdowns.
- Impulse Customers: They do not have buying a particular item at the top of their “To Do” list, but come into the store on a whim. They will purchase what seems good at the time.
- Need-Based Customers: They have a specific intention to buy a particular type of item.
- Wandering Customers: They have no specific need or desire in mind when they come into the store. Rather, they want a sense of experience and/or community.
At the end of the day it’s up to you how are you going to classify yourself and besides it’s your money anyway.
Any advice? Indeed I do have one, try to save your hard earned money and continue reading the info’s below;
Before you buy goods Services
- Think carefully about what you are buying and how you are going to use it.
- Research retailers who hold the item / product that you are interested to buy
- Evaluate the various options for price, quality and how they meet your needs;
- Shop around and get at least three quotes or prices. Not only do you get to compare value, but you also learn about different products, quality, after sales service and what suits you.
- Ask for advice if you´re not sure.
- Evaluate the various retailers to establish their consumer rights policy for returns, defects and refunds.
At the Sale
- Ask the retailer to explain the product, warrantees, guarantees, origin, storage instructions, expiry and the method of use whilst at the outlet.
- Do not be pressured into buying if you are not ready.
- When purchasing products you should be given the same price if paying by cash or credit card.
- When paying for goods ensure you collect and keep the receipt and check that the details are correct prior to leaving the outlet.
- Where applicable collect and check the details of any warranties and guarantees and ensure they are correct before leaving the outlet.
- Inspect the goods carefully at the retail outlet or immediately when arriving home .
- Make sure the receipt contains the retailer details and a detailed description of the goods purchased, date and price.
- Keep all invoices, warranties, receipts and invoices. You may need them later on !
After you have bought goods and services
- If the goods are damaged or not to your specification then do not accept them and call / visit the retailer as soon as possible.
- Please try and explain the issue to the retailer and where possible explain the defect in detail and ensure that you take all documentation ( original receipt and guarantees ) with you.
- Allow the retailer the opportunity to resolve the issue.
- If you are not satisfied with the retailers response please contact the consumer protection section at DeD.
- If you have been misled and the product you purchased is not what you asked for then please contact the retailer and allow them the opportunity to resolve the issue.
So be wise and start being a smart shopper. xD
PS: Above information are coming from the Department of Economic Development an agency of Government of Dubai website and About.com